Archive Club
A fictional neighborhood print library organized its membership, catalog, and event graphics around one physical idea: the index card.
Different jobs. Different logic.
Identity, campaign, and editorial systems for fictional cultural and product projects. Each case begins with the audience and context—not a house template.
Night Transit
A citywide after-dark arts series needed one identity that could move from posters to route cues without becoming visually noisy.
Soft Signal
A small audio brand needed a campaign language that felt calm enough for the product promise without becoming visually quiet.
Portfolio principle
Show the decisions, not just the final frame.
A polished image can prove taste. A case study should also prove that the design has a reason. Night Transit is the detailed example in this concept.