COMMISSIONING / THE BRIEF

Give the photographs something clear to do.

Commercial photography starts with intended use, subject, access and a coherent sequence. This concept shows how those questions could be organized.

Consider the arrival frame, the useful spatial context and details that help explain the experience.

Describe the time of day, activity and visual tone the sequence should communicate.

Discuss the actual intended channels, image requirements, licensing and delivery terms before a real commission.

What to establish first

A real brief should clarify scope, access, permissions, intended usage and timing.