Box of 10
Cocoa + Sesame
Dark cocoa, toasted sesame and a little brown sugar around the edges.
$24 demonstration priceShortbread made for the post
Good tins.
gone fast.
Apron & Parcel is a fictional mail-order bakehouse for crisp-edged shortbread, chewy cookies, and gift boxes that arrive looking like someone actually packed them for you.
small batch / packed for the post
Current fictional bake
Three boxes. No mystery flavors.
Every product page leads with flavor, quantity, ingredients, allergen notes and shipping expectations. The food should be fun; figuring out what you are buying should not be.
Seasonal tin
Citrus Salt Shortbread
Lemon, orange and flaky sea salt. Twelve thick rounds in a reusable illustrated tin.
$28 demonstration price
Soft-baked
Brown Butter Oat
Chewy oat cookies with brown butter and dark chocolate. Six to a parcel.
$22 demonstration priceWhat gets mailed
Food first. Parcel second. Both matter.
A mail-order bakehouse has two products: the thing inside the box and the moment the box arrives. Apron & Parcel treats packing, labeling and gift notes as part of the experience—not an afterthought.
Clear before cute
“What is in it? How much arrives? When will it ship? Can I send it as a gift?” Those answers belong next to the product, not buried in a policy maze.